Blaskovich Design » retail

HSN.com

admin — Wed, 19 Jan 2011 07:08:59 +0000

hsn.com

HSN.com, the online retail channel for the Home Shopping Network, is ranked #25 in the world by Internet Retailer magazine with just over $1 billion in sales during 2009.

OttLite HD Packaging

admin — Wed, 29 Jul 2009 20:17:53 +0000

Design of dieline and packaging for High Definition light bulbs, which are designed to be the closest representation of the sun’s light. In a market of commodities, the package had to not only educate, but validate a higher price point also.

OttLite Technology

admin — Tue, 21 Jul 2009 20:01:54 +0000

OttLite makes specialty lighting that replicates natural sunlight. The products are made with a unique blend of phosphors that were created by Dr. John Ott, who won an Academy Award for his stop motion photography work in Disney’s Cinderella. He was able to grow the pumpkin that became Cinderella’s carriage indoors by using the technology. Today, OttLite makes specific lighting for specific purposes: growing plants indoors, for reading and for for artists that want to see true colors.

Being a unique product in a world on commodity, the package concepts had to explain the difference between OttLite and incandescent lighting, and to validate the cost difference too. These package concepts were used successfully to introduce the product to consumers nationwide, at all Lowe’s stores.

OttLite