Marketing Myself
Good design is relative. Think about fashion. Or interior design. Or automotive design. Rarely does anyone have the same taste in design as their neighbor. You might have the capacity to appreciate it, but you just KNOW when you try on a sweater and it was meant to be yours. Well at least I do. As a designer, I work with all types of tastes, and the biggest part of my work is to listen to each client and merge what they inherently “like” with what delivers, and let me tell you, sometimes that isn’t very easy!
So.. here I am. I’ve made the decision to market myself. Write an ad. Get the word out a little bit in the neighborhood where I live. Reach out to a new audience. Now, I get it, I’m really really difficult to please. I could design a new business card for myself every week because I see something inspiring and mentally apply the thought process to my own work. Bingo! New plan. My favorites always change, and I think it helps me grow and offer more inspiration to my clients, but sometimes it just makes things difficult for myself.
Now the million dollar (actually in my case, about $300.) question – Which way do I go? All of my clients have different core markets. I have to gear this ad to each one, at the same time. If I go one direction, will I turn off another? Lots to think about. But, that’s me I guess, overthinking everything. Not unlike my website makeover. I loved the flash site and how slick it was, but it was also limiting. My SEO was crap. I’ve already exploded up the Google rankings since I changed to a blog, and that’s great news. It’s such an intricate balance between art and work. This teetering right on that edge. I’ll keep you posted with what I do.
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Jay,
A good way to test different vertical markets is to continue writing articles/blog posts alternating between your top two or three desired core markets. Collaborate with partners in adjacent businesses (but still in the core area) so that you are creating additional content and perpsective and see how that impacts your search rankings. Might not be a bad idea to lay-out this strategy and buy the google ad words to drive traffic and awareness. Maybe host a think tank creative session for some marketing managers in your desired core market over craft beers at a great bar. use this as your own sort of focus group and listen to what the marketing folks are challeneged with today. I am sure that will spark ideas for you. If the marketers are incentivized (word?) with beer AND the idea that you’ll be discussing how insightful they are in a blog post, am sure they’ll be on board. Just find one and ask him/her to bring their competitors/colleagues. We all know one another.
Larry