OttLite Technology
OttLite makes specialty lighting that replicates natural sunlight. The products are made with a unique blend of phosphors that were created by Dr. John Ott, who won an Academy Award for his stop motion photography work in Disney’s Cinderella. He was able to grow the pumpkin that became Cinderella’s carriage indoors by using the technology. Today, OttLite makes specific lighting for specific purposes: growing plants indoors, for reading and for for artists that want to see true colors.
Being a unique product in a world on commodity, the package concepts had to explain the difference between OttLite and incandescent lighting, and to validate the cost difference too. These package concepts were used successfully to introduce the product to consumers nationwide, at all Lowe’s stores.
OttLite
Post comment
Recent Posts
What we do
The most important thing we do is listen carefully and understand the objectives.
We plan backwards from the desired goal, so we all know which way to go.
Our creativity and design has won national awards. It's why we love to do what we do.
Concept to completion - the services you require, on time and within budget.
Read more about our Services »
Latest Blog Posts
About us
Blaskovich Design was founded by Jay Blaskovich, a graphic artist, creative writer and musician based in Tampa, Florida. He founded the company in Chicago, Illinois in 1996 and spent several years in Cincinnati, Ohio. Jay has worked with companies such as Time, Inc., Proctor & Gamble, Chicago Public Schools, Disabled American Veterans, Turfway Park, Pomeroy IT Soutions, Renewal by Andersen and TPC at Riversbend, just to name a few.
At Blaskovich Design, its not about making pretty pictures for you all day. It's about design that works. Ask about how Blaskovich Design can help you reach new customers.
Feel free to visit our Blog or take a closer look at our Portfolio.
Get in touch!
We will be happy to hear from you, no matter the subject. For contacting us please use our contact page or the info below.
[813] 992.4901 T
[813] 749.9499 F