Before Dry Cleaning Bags

DuPont Cellophane Babies
Here’s a fun little step back in time from consumerist.com showing some of the worst “oopsies” in American advertising history. Happy 4th!
Creative Marketing & Advertising
Blaskovich Design was recruited to rebrand not only several lines of products for Akko Fastener, but the corporate identity as well. In a world of engineering and technical specifications, the "retail" feel of the pocket folder with stitched pages completely sets A... Read More
View Next Project View Complete PortfolioDurrett Orthodontics uses some of the newest technology available to help patients young and old achieve amazing smiles. Blaskovich Design took an existing logo and created a completely new look and feel that appears in magazine advertisements, local school and com... Read More
View Next Project View Complete PortfolioPlanet First Resources was established in 2008 to help develop sustainable agricultural planning and development in third world countries around the globe. The identity was created to reflect the modern technologies Planet First utilizes while recycled and unbleach... Read More
View Next Project View Complete PortfolioWorking through local agency HCP & Associates, the client needed an image piece that visually described their competitive advantage while allowing for a unique delivery mechanism for quotations and proposals. Finished result: a custom 9x12 pocket folder with 16... Read More
View Next Project View Complete PortfolioNew Image Group is the umbrella company for several crafting supply manufacturers. This site rebrands these companies under one name and also is the launch of several new marketing and sales initiatives: ecommerce, viewer supplied content, a blog and how to videos.... Read More
View Next Project View Complete PortfolioLatest happenings from my blog

DuPont Cellophane Babies
Here’s a fun little step back in time from consumerist.com showing some of the worst “oopsies” in American advertising history. Happy 4th!
So, it’s been a weird week with celebrities passing, but Billy Mays leaving us hits close to home for me – literally and figuratively. The Mays have lived in Tampa for awhile and he was a regular at the fish house a block away. I first met Billy, Jr. there and talked to him for a long time about infomercials from my days at OttLite Technology without even knowing that he was a Mays. I eventually was introduced to his father and remember how nice he was and sharing stories about people in the industry that we both knew. Other times he’s been there he’s spoken with my kids and you could just feel how genuine he was for being a guy that is known for being in the spotlight.
On a professional level, I’ve spent the last week preparing to pitch identity and packaging concepts for one of Billy’s projects. I woke up Sunday thinking of how I was going to finish up my proposal for Tuesday’s meeting and had just gotten started when I heard the news. So, there I am, sitting at my desk with images and sketches of Billy that I had just finished and his name in 20 different typefaces on my screen. I had just spent many hours of many days immersed in thoughts of who Billy is, how the public sees him, and how to represent that in way that works for this project and.. then – like that – he’s gone.
I can’t imagine how his family feels. Personally, its hard not to be disappointed about losing a great opportunity, but as a neighbor, I feel for his family and their loss of a great husband and father. Rest in peace.